POSITIONING
Clarify who the product is for, what category it belongs in, and what the buyer believes they are purchasing.
REVENUE ARCHITECTURE
Rebuild the path from interest to revenue.
When the diagnosis shows that the problem is structural, Revenue Architecture redesigns the commercial system around the buying decision — positioning, economic framing, offers, buying events, pricing and upgrade logic.
$10,000·2 weeks·asynchronous
What the engagement covers
ECONOMIC FRAMING
Connect product capability to workload removed, revenue created, cost reduced, risk reduced, throughput increased or another relevant economic outcome.
OFFER ARCHITECTURE
Restructure the commercial path across free, paid and expansion stages.
BUYING-EVENT DESIGN
Define the event or threshold that creates a rational reason to buy now.
PRICING & UPGRADE LOGIC
Align packaging and expansion with increasing customer value rather than arbitrary feature gates.
MESSAGING IMPLEMENTATION GUIDANCE
Translate the commercial architecture into homepage, pricing, onboarding and upgrade messaging direction.
01
DIAGNOSE
Revenue Leak Diagnosis
$1,000 · 3–4 days
Find the break.
02
REBUILD
Revenue Architecture
$10,000 · 2 weeks
Rebuild the system around it.
Two steps, only when the problem calls for both.
Who Revenue Architecture is for
Strong fit
- Existing SaaS product
- Existing users / traffic / demand
- Evidence of commercial friction
- Monetization problem appears structural
- Team can implement strategic changes
Not fit
- Pre-PMF product
- Traffic acquisition problem only
- Generic copywriting request
- Ongoing execution retainer
- Company looking only for more features
The revenue problem starts with the diagnosis.
Already diagnosed the problem? Email paul@nasiba.co