01+
Positioning
Who is this for, in the language of a budget owner? Where does your product sit in the category they already understand?
Revenue Leak Diagnosis
A focused async commercial diagnosis of where the path from interest to payment is breaking.
$1,0003–4 DAYSASYNCHRONOUSFIXED SCOPE
VIEW A SAMPLE DIAGNOSIS Diagnostic method
Six ways to find a leak.
Not a scorecard. A way to inspect the whole commercial chain before choosing a fix.
02+
Economic framing
What does the buyer believe this changes financially — in time, risk, throughput, retention, or margin?
03+
Offer architecture
Does the structure of plans, packaging, and commitments make the first commercial decision legible?
04+
Buying events
What event turns a capable user into a buyer? A trigger must be visible before a CTA can work.
05+
Upgrade logic
Do expansion paths follow a customer's growing need, or do they feel like arbitrary feature gates?
06+
Messaging
Only after the commercial logic is clear: does the page make the right idea easy to grasp and repeat?
Questions
A fixed-scope, asynchronous inspection of the commercial gaps between product interest and payment — from positioning and economic value to buying events, upgrade logic, and messaging. It produces a clear commercial map, not a generic audit or a pile of copy suggestions.
You receive the six-part diagnosis: Revenue Leak, Root Cause, Economic Logic, Buying Event, Offer / Upgrade Logic, and Priority Map. The delivery includes an annotated revenue path, a written diagnosis, prioritized recommendations, and an asynchronous walkthrough of the thinking.
The Revenue Leak Diagnosis is delivered in 3–4 days, asynchronously. The broader Revenue Architecture engagement is 2 weeks, asynchronous.
The Revenue Leak Diagnosis is $1,000. Revenue Architecture is $10,000 for broader architectural problems that require rebuilding the commercial system around the leak.
No. Copy is one possible expression of the diagnosis, not the deliverable. The work maps the commercial system underneath the words: who buys, why now, what they value, how they enter, and where expansion becomes credible.
B2B and AI SaaS companies with existing users, traffic or demand and a monetization problem worth solving.
Ready to find the leak?